Brand Identity and NAP
We validate name, address, phone, hours, and links everywhere your brand appears.
American Dreams Marketing Online Presence Audit
One report to optimize your branding systems: lead capture, local presence, reputation, and conversions.
Benchmark your brand infrastructure, Google Business Profile and listings, reviews, website performance, and search visibility. Get a clear scorecard and a prioritized action plan to turn attention into appointments and sales.
What is a Google Business Profile?
A Google Business Profile (GBP, formerly GMB) controls how your brand appears on Google Search and Maps. When it is fully optimized, people can find accurate info, call or message you, view photos, read reviews, and take action right from the results.
Your GBP complements your branded website by increasing visibility in the local map pack. Service area brands can rank without publishing a street address.
How Most Brands Show Up Online (and What We Analyze)
Real-world patterns we see when auditing local businesses and service-based brands.
73%
Have Inaccurate Listings
34%
Average Overall Score
85%
Miss Lead Opportunities
23
Platforms Not Listed
During your audit we break this down into focused sections so you know exactly where to improve first.
GBP Categories and Attributes
Dial in primary and secondary categories plus attributes that trigger the right searches.
Visual Assets: Photos and Video
Cadence and quality that increase views and actions.
Posts, Offers, and Promotions
Content patterns that drive taps, calls, and bookings.
Products and Services
Structured items with clear benefits and pricing cues.
Reviews and Replies
Star rating, velocity, sentiment, and response playbooks.
Directory Coverage
35+ platforms scanned for duplicates, gaps, and inconsistencies.
Branded Website UX and CWV
Load time, layout stability, and conversion friction.
Local Keywords and Radius
Positions by area and competitor gaps.
Schema and Internal Links
Structured data and architecture that aid discovery.
Book a call to receive your full audit report. Our team will walk you through the results, highlight key insights, and provide a custom action plan tailored to your business.
Reports are only delivered on the call so you can get the most value from the findings.
Online Presence Audit FAQ
Is this only about Google Business Profile?
GBP is a core part of your local presence, but we also assess brand infrastructure, listings, reviews,
your branded website UX and Core Web Vitals, content, and analytics.
How American Dreams Marketing helps: we centralize GBP posts, review requests, listings sync,
website chat and booking, and dashboards so you can manage everything in one place instead of ten tools.
How long does the audit take?
Most reports are delivered within 30 minutes once we have the basics. Multi-location brands may take longer
if access or data is incomplete.
How we help: you get a clear PDF and a prioritized checklist, plus optional implementation
sprints if you want our team to execute the fixes.
Will you implement the fixes for us?
Yes. You can choose full service or a focused sprint.
How we help: GBP optimization, listings cleanup and sync, review automation, content updates,
UX and speed improvements, and conversion tracking can all be handled by American Dreams Marketing.
What do you need from me?
Your business name, website, service area, and—if available—access to GBP and analytics.
No credit card is required for the audit.
How we help: our guided intake form collects everything we need, and our team can assist with
GBP verification or requesting access if you’re locked out.
How fast can we see results from GBP improvements?
Many brands see lift in views and actions within 2–6 weeks as new photos, posts, and category updates are
indexed. Listings cleanup and review momentum typically build over 60–90 days.
How we help: we schedule posts, automate review requests, and track actions so you can see
changes directly in your dashboard instead of guessing.
Do I need a physical address to rank on Google Maps?
No. Service-area businesses can hide their address and still rank. Proximity, relevance, and prominence drive results.
How we help: we configure service areas correctly, select accurate categories, and guide your
content so relevance and prominence improve over time.
Does this replace a full SEO program?
The audit is your foundation and gives you fast wins plus a roadmap. Many clients then layer on ongoing content,
link building, and conversion optimization.
How we help: American Dreams Marketing offers content calendars, page builds, funnels, and
analytics so you can keep iterating with data instead of hunches.
Can you handle multi-location branding?
Yes. We manage GBP and listings at scale.
How we help: location templates, bulk posts, per-location review management, and location
pages keep everything consistent while still allowing local personalization.
What KPIs will you track for us?
Map views, search impressions, calls, website taps, direction requests, bookings, lead source attribution,
conversion rate, and revenue or appointment value.
How we help: dashboards inside American Dreams Marketing combine GBP Insights, GA4, call
tracking, pipeline value, and simple ROI calculations so you know what’s working.
Why American Dreams Marketing?
We blend brand building, local SEO, and conversion-focused design so you’re not just “online” but actually
booking more of the right clients.
How we help: one login for CRM, automations, reviews, websites and funnels, chat and SMS,
analytics, and AI agents—plus a hands-on team when you want it done for you.